Selasa, 17 Maret 2009

African American Books - Where Do You Find These Books?

A friend and I were discussing whether it is important to be able to identify African American books on a bookshelf or if we should simply see books written by black authors as just another book. The point was raised when I noticed a certain section of books in a popular bookstore. We were browsing through the shelves and came across a section that was called the "black interest Selection".

Books on that shelf were a collection of romance novels, a few historical books and some financial books.

I was of the opinion that it was a good idea for such a section to exist. It was nice to look at a series of books with pictures of black men, women and children on the cover. My friend was a little disappointed, to say the least.

She is of the opinion that a book is a book and that it is irrelevant whether the author is African American or not. All books should therefore be placed in the appropriate section according to its subject matter. I understood her point but felt that she overreacted.

African American Books Reflect The Culture Of Black People

I believe that some African American books do reflect the cultural heritage of black people. As such, it is a genre in itself so does deserve to have a section in a bookstore for all people to be able to find and choose these specific types of books if this is their desire.

It would however be silly to split up certain books that to do not necessarily reflect black heritage. For example, economic books or IT books should be listed under the corresponding subject matter.

My friend and I could not agree on these points at all. Our differences of opinions were somewhat placated when we found out that, although the African American books had one section in the bookstore, copies of the same books could also be found within their corresponding topic area. Therefore books about young African American adults could be found in the books for young adults section and black autobiographies could also be found in the general autobiographies section.

Supply & Demand

The bookstore therefore met the needs of both type of customers. Those seeking out books specifically by black authors and those simply seeking books. A mixture of both elements definitely produces a happy customer.

Read more about African American Books and books by black authors

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By Olivia Madden

Find How to Brake into the Hyper Profitable Energy Drink Industry

If you haven't already seen the latest beverages on your local store shelves, you've been missing out on a profitable opportunity. Once limited to health food stores and fitness supplement retailers, energy drinks are becoming the latest way to quickly and easily make a profit as an Energy Drink Brand, distributor or wholesaler.

The industry has grown 700% in the last 5 years and still growing at up to 72% every single year.

The energy drink industry is booming because of the current attention to new brands, non-coffee drinkers, health and fitness and the help of Red Bull, Monster Energy Drink and Rock star Energy Drink. As people have become more interested in making their bodies feel healthier, more aware and happier, the beverage industry has looked for a way to bottle these intentions and create a portable way for people to be more energetic and profits have been bigger than ever.

It used to be that energy drinks were limited to those with caffeine – coffee, tea, and caffeinated carbonated beverages. However, this was a limited scope to the beverage industry and often created sagging profits for retailers. People just wanted more choices to their beverages and were becoming bored with what they already knew. But some manufacturers realized that supplement use was growing and wondered how they might be able to use that interest to their advantage.

By adding certain vitamins and minerals to traditional beverages, manufacturers saw exponential growth in their drink sales. Not only were people drawn to the enhanced products, but they were also willing to pay top dollar for the added benefits. Drinks that would normally cost a customer a dollar were now able to be sold for three and four dollars. Coffee houses have been doing this for years, but the bottled drink industry now realized how profitable it could be.

Adding more caffeine wasn't the only option either. Manufacturers found that adding things like guarnine and taurine gave drinks the appeal of helping with endurance and energy, while things like artificial sweeteners could help to be advertised as diet enhancing drinks. With fruity flavors, they could also be marketed to younger age groups as well.

What's more interesting is the fact that the energy drink industry continues to expand without slowing down in sales. Even with the many choices that are available, people are still buying energy drinks in large quantities. You can also find these drinks in a number of places, which adds to their overall profit capability. Gas stations, grocery stores, and even schools are now carrying the energy drinks as they seem to be ‘healthier' than sodas and much more appealing.

The energy drink trend is also becoming stylish among the younger age groups. Instead of carrying around a typical soda bottle, people feel much more hip carrying around a nicely labeled energy drink. The sleek look creates interest in the drink and even helps to advertise it as the drinker carries it around. Bars are even stocking energy drinks and creating new mixed cocktails with the drink as a main ingredient.

Jorge Olson is a Beverage Industry Consultant and Investor. Energy Drink Sales is one of his specialties! If you would like step by step FREE information on how to start your own Energy Drink visit Jorge’s latest site http://www.EnergyDrinkSales.com

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By Jorge Olson

Minggu, 15 Maret 2009

Top of the Mountain Positioning

We'll use the success ladder to make our point clearer on this topic. It's a matter of doing the right things to leap frog straight to the top and you don't have to get a University degree, wait for 20 years, wait to be knighted or any of the other crap being preached out there. There's just a few simple steps to follow and in a short period of time you can rocket straight to the top of your field.

Don't let somebody else tell you what you can and can't do. It's up to you at the end of the day. Especially investing in yourself and learning new tools like you must do or you wouldn't be reading this, you're already miles ahead.

Now here's some tools for doing it.... What you can do is align yourself with mavens. So if you're in the personal development field Anthony Robbins would be a pretty handy person if you want to gain your markets respect fast and blast to the top. If you're rubbing shoulders with Anthony Robbins people will naturally elevate you in their mind.

A maven is like a superstar in the niche that you work in or a celebrity. If you can align yourself with a maven in your marketplace even if your new just coming out of the trenches, if you align yourself with a maven like a Tony Robbins if you're in the personal development field, people know Tony Robbins as the guru and feel safe with him. All of a sudden you get the benefits of status by association. You'll be accepted fast. That's a great strategy for leapfrogging.

Another one is the George Foreman Grill. I hate to break the news to you, it's really just another boring grill. But what they did was stuck George Foreman's name on it and everyone knows George Foreman so people feel more comfortable with a George Foreman Grill.

Total Gym was another one. They used Chuck Norris and Christie Brinkley to promote the Total Gym product on television. So they aligned with celebrities that their market place respected and wanted to be like. So the guys were watching the ad thinking awesome I want to be a muscle man like Chuck Norris. It appealed to the guys' ego. And the girls were watching thinking I want to have abdominal muscles like Christie Brinkley. The ad was very well done, they appealed to both markets. They used a celebrity to position themselves at the top from day one.

Writing a book is another key positioning strategy. Write a book on your field of expertise wherever you want to stake your claim as the expert. As well as positioning you as the expert in your field a book is a great tool to leverage off for publicity and speaking appointments. Just in case you're sitting there thinking oh yeah, that's great I can't be bothered writing a book. Here's how to remove that excuse... A quick and effective strategy to write your book is first create a heading, then map out your table of contents and write your book in bite size pieces one chapter at a time. That's if you want to do it all yourself.

Another effective strategy is to follow those first two steps again by creating your book title and the table of contents and then focus on one chapter at a time and talk into a digital voice recorder. It's easier for most of us to talk than it is to write, very few people are really good writers. So get the topic down into maybe nine chapters and record each chapter as you sit there talking about each topic. Once complete you send your audio book away to get transcribed at one of these websites; rentacoder.com, elance.com or guru.com. When you get the transcription back go through, tidy it up, add an introduction and conclusion, get a designer to design it for you or do it yourself and that's your book. You can turn a book around in as little as 1 week if you want to... I wrote my latest book in a week, using that strategy.

Or if you're really thinking you don't want to do anything you can go to those websites; rentacoder.com, elance.com or guru.com and outsource the whole project to a writer who will write it the whole book for you. - You'd be surprised at some of the big names that use this startegy for their books!

I cover this strategy in more detail in the Business Commandos Inner Circle.

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By Aaron Parsons Platinum Quality Author

Critical Annotation - Carey, M, Wincze, J (2001) - Sexual Dysfunction, Second Edition

Wincze has given an enlightening overview of sexual dysfunction in the book, Sexual Dysfunction, second edition. Throughout the book, the reader grasps the concept of what sexual dysfunction is and then understands how to work with clients with sexual dysfunction.

First, counselors need to understand what sexual dysfunction is. There are various definitions; however, Wincze states sexual dysfunction is an impairment or disturbance in sexual desire, arousal, or orgasm. The disturbance can be branched out into many sub-parts including hyper or hypo activity, pain, and fear.

Next, counselors look at the etiology of the sexual dysfunction. The basics of working with a client's sexual dysfunction are to know that there is no simplicity to it. The core of the problem is not merely found in one or two specific items in the client's life; however, an array of factors that have added up to the point where the client seeks help. Counselors need to understand the depth and extent of the time it will take to work through problems with the client. Neither the counselor nor the client knows the exact cause, root of the problem, thus making it impossible to fix within a short amount of time. Working through the problem may also cause further problems to emerge from the subconscious to the conscious, making an extensive therapy even longer.

Throughout Sexual Dysfunction, Wincze touches on a plethora of specific sexual disorders including how to assess and treat each one. However, while reading Wincze's book, the idea of having more than one disorder is carelessly overlooked. Some clients may have clinical aspects of several dysfunctions, but lean more towards a specific one.

Another topic, which was not expounded upon, was the topic of sexual preferences. The therapists must understand the client's sexual preferences and accept the client's sexual preference rather than molding the client into a social acceptance box. Therapists must be open to accept the client's variety of atypical sexuality and work with the problem without allowing the therapists' personal views and feelings to intervene. The counselor must be very careful of transference. Working with clients who are far outside the social 'norm' may make many counselors unable to treat the problem. This is where referrals are necessary.

Overall, Sexual Dysfunction is a great overview and insight to what sexual dysfunction is and how to assess and treat it. Wincze mixes no words and does not hold back when giving information on the subject. Even if a counselor is not going into the field of Sexual Therapy, Sexual Dysfunction is a great book to read for a mere understanding, which will allow the therapist to do an efficient referral.

Carey, M., Wincze, J. (2001). Sexual Dysfunction, second edition: A guide for assessment and treatment. New York: Guilford.

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By Shannon Bailey

Hats and Children's Literature

There are dozens of children’s books where a hat (or hats) plays a central role in the story. Here’s a partial list -- all of which are in The Village Hat Shop’s books on hats collection: [Note: For a short synopsis of each book below as well as the name of the equally important (at least) illustrator, click this article’s title above.]

JENNIE’S HAT by Ezra Jack Keats

WHEN EVERYBODY WORE A HAT by William Steig

THE HAT by Tomi Ungerer

THE CASE OF THE MISSING HAT Starring Jim Henson’s Muppets by Gregory Williams

BLUE HAT, GREEN HAT by Sandra Boynton

THE 500 HATS OF BARTHOLOMEW CUBBINS by Dr. Seuss

MADELINE AND THE BAD HAT by Ludwig Bemelmans

THE CHRISTMAS HAT by A.J. Wood

HATS OFF TO JOHN STETSON by Mary Blount Christian

ABE LINCOLN’S HAT by Martha Brenner

KATHY’S HATS by Trudy Krisher

TWELVE HATS FOR LENA by Karen Katz

THE QUANGLE WANGLE’S HAT by Edward Lear

LITTLE RED COWBOY HAT by Susan Lowell

THE SCARECROW’S HAT by Ken Brown

MILO’S HAT TRICK by Jon Agee

MISS HUNNICUTT’S HAT by Jeff Brumbeau

WHO WAS THE WOMAN WHO WORE THE HAT? by Nancy Patz

THE CAT IN THE HAT by Dr. Seuss

THE CAT IN THE HAT COMES BACK by Dr. Seuss

RICHARD SCARRY’S MR. FRUMBLE’S BIGGEST HAT FLAP BOOK EVER by Richard Scarry

ZOE’S HATS: A BOOK OF COLORS AND PATTERNS by Sharon Lane Holm

WHO TOOK THE FARMER’S HAT? By Joan L. Nodset

WHO’S UNDER THE HAT by Sarah Weeks

THE MAGIC HAT by Mem Fox

MISS FANNIE’S HAT by Jan Karon

CASEY’S NEW HAT by Tricia Gardella

EL SOMBRERO DEL TIO NACHO/UNCLE NACHO’S HAT by Harriet Rohmer

THE HAT by Jan Brett

MR GEORGE AND THE RED HAT by Stephen Heigh

MY LUCKY HAT by Kevin O’Malley

AUNT FLOSSIE’S HAT (AND CRAB CAKES LATER) by Elizabeth Fitzgerald Howard

Why are there so many children’s books about hats? Those of you who are regular readers of the HAT BLOG or the “Hat Information and Resources” section of VillageHatShop.com may have an inkling where I am about to go. Yes, this is in fact another example of a theme that runs throughout the blog and the site, i.e. hats matter. Hats are cultural icons. Hats sit prominently and significantly on the top of one’s head. Hats are a bridge to history. Hats transform the wearer. Hats, as a symbol, can be simple and complex at the same time. Hats are fun. As an object to revolve a story around, a hat is a perfect fit. Let’s take a smattering of examples:

Hats as a bridge to learning about history and as a file cabinet for important letters and papers: ABE LINCOLN’S HAT.

Hats as head covering for chemotherapy patients and as an object helping to sustain hope: KATHY’S HATS.

Hat (“Bad Hat” specifically) as metaphor for a person: MADELINE AND THE BAD HAT.

Hat as superhero: THE HAT (Ungerer).

Hat as a valuable item for barter: THE SCARECROWS HAT.

Hat as an eccentric and highly individual fashion statement: MISS HUNNICUTT’S HAT.

Hat as a good luck charm: MY LUCKY HAT.

Hat as an article spurring recall and story telling: MISS FANNIE’S HAT and AUNT FLOSSIE’S HATS (AND CRAB CAKES LATER).

Hat as an old friend and companion and as a metaphor for change: UNCLE NACHO’S HAT/EL SOMBRERO DEL TIO NACHO.

Granted, I am guilty of an a priori bias to infuse headwear with a high degree of symbolic significance, cache, cultural value, and the like (I’ve got to justify my existence somehow for god’s sake), and yet who can argue with its validity? Clearly, writers and artists from Seuss to Keats to Bemelmans to Scarry et al. who don’t share my self-interested prejudice, still find this relevance in hats.

But, I believe, the proliferation of the hat in children’s literature is more than all this. Parenting in modern America can feel like an out of control merry-go-round. The drumbeat of media messages to buy the right toys, infuse your home with the right music [Mozart] so as to promote brain development, commit to the right “play group”, enroll the child in the right pre-school (that promises to prepare your kid for the Ivy League), treading through the ubiquitous disingenuity (politicians and advertisers spinning, lying, and double-speaking) and deciding when and what to expose your innocent to the modern world, rampant commercialism (don’t buy anything except a hat), war – is it any wonder why a parent is attracted to a simple story that revolves around a simple honest object that connotes a simpler time. Hat as nostalgic icon – yes, that too. But alas, more than nostalgia - for crying out loud, the parent understandably wants to take her kid off that crazy modern merry-go-round. The parent has an epiphany -- don’t heap all this adult nonsense and anxiety upon my kid –– I’ll buy a little book and read about a hat. This is a good thing to do in our hyper-complex 21st Century -- it’s in fact good for the soul.

Fred Belinsky

http://VillageHatShop.com

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By Fred Belinsky Platinum Quality Author

Keynesian Economics Works - Sometimes!

Washington has plunged full bore into Keynesian economics, based on the principle that government can increase spending to alleviate economic downturns, while ignoring the fact that Keynes said that we should decrease government spending to cool the economy.

The government is creating money and spending it or giving it away at a rate unprecedented in my long lifetime. But the problem is that the end result is not anticipated.

Let me tell you what I think will happen in 2009:

First, we will continue to plunge into a major deflation period which will be characterized as a "recession," and later in the year as a "depression." Deflation and inflation are always monetary phenomena.

Second, deflation will evolve into a run-away-hyper-inflationary depression because of what government will do to try to prevent deflation, which is synonymous with depression and has overtones of the 1930s.

The government is creating money at a rate unprecedented in all of American History, with deflation and depression, driving their decisions, as politicians hate deflation. That is why they have been inflating the currency at varying rates for decades.

Now the Treasury and the Federal Reserve are pouring money into the economy at an unprecedented rate. Inflation is a monetary phenomenon caused by creating too much currency, and we are doing this like crazy.

But another factor is not very well understood, and that is that creating money isn't necessarily inflationary at the moment of creation, because the money that has just been created is just sitting there. The banks have gotten the bailouts that improved their balance sheets and preserved their survival. But the money just sits there. The velocity of money is what really counts.

A dollar changing hands and paying for economic activity through the loan process at a high rate is inflationary. A dollar just sitting there is not. The banks have repaired their balance sheets and are just sitting on their cash.

Until they start lending again and people begin to put the money to work, it will not be inflationary. When the banks start lending money again and people start using it, and the velocity of money increases, then it will be inflationary. So this final element must eventually materialize.

Based on Keynesian economics, the government is suggesting "a little bit of hair of the dog that bit us," which is an old English expression that says if you have a hangover, a little more liquor will help. Actually it only makes alcoholism worse.

Debt got us into this mess; people borrowing money they couldn't afford to buy houses they couldn't afford; credit-card debt is growing like crazy. People are borrowing to go to college who should perhaps be in a trade school, but they accumulate debt before they drop out. Consumers were borrowing against their houses in the bubble so they could buy more things.

In the meantime, we old stick-in-the-muds who refrain from debt have reduced our spending to less than we could earn. Debt caused the problem, and now the government is suggesting that their effort to create literally trillions of dollars is designed to give us more money to borrow and encourage us to spend it.

I remember on 9/11 when President Bush announced that "we should continue to borrow and spend or the terrorists have won." Although he did most everything else right as far as terrorism is concerned, that was sheer madness.

Keynesian economics says "create the money, let people borrow it and spend. Consumer spending will trigger an active economy." That's true when you're fighting deflation and recession. But the government, as usual, is engaging in overkill, and the amounts of money they are creating will not be just sitting there lifeless forever. Eventually the banks will lend, because if they don't lend, they don't make any money, and bankers are in the business of making money. So they can't sit on their money forever out of fear. Fear will fade, and bankers will get back to their real business. When that happens, we are headed for the classic hyper-inflation.

I expect as much as a year of deflation while the government continues to pump money into the banks and tries to encourage them to loan it into circulation because that is the way government gets the money into people's hands and gets them spending.

Our whole sick economy is based on borrowing and spending. I'm sorry, I won't do that, and I won't recommend that my subscribers do that.

"But," I hear you say, "If everyone just stopped borrowing and buying and just saved their money, it would create a depression."

That's probably true, but everyone won't do it. My subscribers, as numerous as they are, are a very small percentage of the population. So they will control their spending, reduce their debt, and prepare for the next opportunity. That opportunity will be inflation. Inflation will create opportunity for the savvy saver and investor.

In the Meantime: Invest for Deflation?

I'm in untrodden territory. I know exactly how to invest in inflation. I've been planning for inflation, off and on, for almost 32 years.

But now this is a deflationary period, which will soon bloom into a runaway inflation. So how should you invest in the interim?

Inflation and deflation are monetary phenomena. Inflation is caused by increasing the supply of fiat currency, and consumer prices respond to the dilution of the currency.

But what should you do now when you are faced with the opposite - deflation? Deflation means that either the amount of currency has shrunk, or as in the present, the velocity of money is down, with banks sitting on money without putting it into circulation. That is about the same as reducing the money supply.

While the government is now trying to inflate the currency to fight deflation, we are fighting the financial consequences of falling prices. So what should you do with your money?

During deflation, prices will inevitably fall. That means the value of currency will increase. Whereas with inflation the last thing you want is an inflating currency steadily losing value, with deflation, the exact opposite is true.

One of your best investments for a little while will be cash. The first thing you can do is get out of debt and put your money short-term into dollar-denominated investments, because this deflation will be a short-term phenomenon.

Where is a safe place for your money? I suggest a money-market fund or a savings and loan, as they are less damaged than the commercial banks and the banking system. Keep a close eye on it because this deflationary period is transitory. We know it will morph into inflation once money starts circulating in the economy. Your most profitable bet might be to buy inflation hedges now while they are cheap and wait patiently, perhaps as much as a year. At the very least you would be in cash, getting ready.

Moving Metals

The traditional inflation hedge has always been precious metals. They have been moving recently. Silver, which has been as low as $9.20 per ounce, is now around $11.40 and will go much higher in anticipation of the coming inflation.

Perhaps the safest way to invest in gold and silver now, with the real shortage of bullion and a wait as long as three months to get your metal from the dealer, is to invest in the Central Fund of Canada, Ltd. (CEF) listed on the American Stock Exchange. When you buy shares of CEF, unlike most mutual funds, they don't buy stock, they buy gold and silver bullion - one ounce of gold for every 50 ounces of silver.

I have been following them closely; they have been buying the appropriate bullion. That way you will be covered by both gold and silver.

When everything else in the world was crashing (stocks, real estate, etc.), gold held up pretty well. It is down maybe five or six percent when the stock market is down 40 or 50 percent. Silver is due for an explosive up-move. If you have some, hang onto it. Any additional money should be put it into CEF.

The current deflation with falling gas prices and falling prices at the supermarket is a transitory event. Consistent with my strategy to make long-term calls, you can invest for the future. This means inflation hedges. Concentrate on CEF.

If you have $10,000 lying around, I would keep at least $4,000 in cash. I would pay off all my debts as fast as possible, leaving your cash available to be moved into inflation hedges when inflation is reborn.

That is the best strategy for this transitory period, while planning for the future boom in inflation hedges.

Howard J. Ruff, the legendary author and financial adviser, has re-edited and re-issued his 1978 mega best seller, How to Prosper During the Coming Bad Years, still the biggest-selling financial book in history, with 2.6 million copies in print. He is founder and editor of The Ruff Times financial newsletter. The newsletter is comprehensive and deals with a broad spectrum of middle-class financial issues and includes an Investment Menu from which you can build your portfolio. (You can learn about it here). The Ruff Times has served more than 600,000 subscribers - more than any financial-advisory newsletter in the world. His updated and revised book, How to Prosper During the Coming Bad Years in the 21st Century, is in book stores or at http://www.rufftimes.com You can get it free when you subscribe to The Ruff Times http://www.rufftimes.com

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By Howard Ruff

Judging a Book By Its Cover

The old saying goes "don't judge a book by its cover". Whilst this has come to mean a lot more in today's society metaphorically than literally, we still use the statement in reference to books too. Many people swear by this adage, but obviously not everyone - why else would book covers be so important in garnering public attention?

Judging a book by its cover has actually become an increasingly popular way of choosing which one to read. If you walk into any major bookstore you'll see shelf after shelf of new-releases and best-sellers at the front of the shop which are all displayed front-on to emphasize their carefully designed covers. Clearly in the fast paced world that we now live it isn't always practical to deliberate at length over a book to read and an interesting cover seems to help us decide on whether we may like a book.

Of course, this really has very little to do with the content of the book. The vast majority of the time the book's author doesn't even have a part to play in the design of their book's cover. This is a task left to the publisher's media-machine which strives to generate the maximum amount of sales. A book's cover may have almost nothing to do with the content and yet still draw your attention and curry your intrigue.

Those with sense would probably pick books on recommendation or at least based upon reviews rather than blindly picking a book based on its cover. However, many will still find themselves helplessly drawn to enticing illustrations adorning the covers of all manner of books, and this is unlikely to change.

Whilst a book's cover perhaps shouldn't be the basis for your judgment of it, can it still be valuable in terms of informing your enjoyment of the work? Should the cover be treated as completely extraneous to the novel itself, or is it permissible to add to your reading of the work what you have taken from its cover?

There really is no simple answer to this question, and really no right or wrong either. Purists would likely claim that images should be ignored and only the linguistic content taken into account, but many others will see value in our impressions of the cover as well as the literary work within.

It may seem as though judging a book by its cover is an unwise thing to do, but can it really be helped? A book's appearance is the first impression we will have of it, and the marketing people know this very well. There's no use expecting this sales approach to change and as a result it would seem that we cannot help but take stock of a book's cover before we read it.

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By Nate Portney