We'll use the success ladder to make our point clearer on this topic. It's a matter of doing the right things to leap frog straight to the top and you don't have to get a University degree, wait for 20 years, wait to be knighted or any of the other crap being preached out there. There's just a few simple steps to follow and in a short period of time you can rocket straight to the top of your field.
Don't let somebody else tell you what you can and can't do. It's up to you at the end of the day. Especially investing in yourself and learning new tools like you must do or you wouldn't be reading this, you're already miles ahead.
Now here's some tools for doing it.... What you can do is align yourself with mavens. So if you're in the personal development field Anthony Robbins would be a pretty handy person if you want to gain your markets respect fast and blast to the top. If you're rubbing shoulders with Anthony Robbins people will naturally elevate you in their mind.
A maven is like a superstar in the niche that you work in or a celebrity. If you can align yourself with a maven in your marketplace even if your new just coming out of the trenches, if you align yourself with a maven like a Tony Robbins if you're in the personal development field, people know Tony Robbins as the guru and feel safe with him. All of a sudden you get the benefits of status by association. You'll be accepted fast. That's a great strategy for leapfrogging.
Another one is the George Foreman Grill. I hate to break the news to you, it's really just another boring grill. But what they did was stuck George Foreman's name on it and everyone knows George Foreman so people feel more comfortable with a George Foreman Grill.
Total Gym was another one. They used Chuck Norris and Christie Brinkley to promote the Total Gym product on television. So they aligned with celebrities that their market place respected and wanted to be like. So the guys were watching the ad thinking awesome I want to be a muscle man like Chuck Norris. It appealed to the guys' ego. And the girls were watching thinking I want to have abdominal muscles like Christie Brinkley. The ad was very well done, they appealed to both markets. They used a celebrity to position themselves at the top from day one.
Writing a book is another key positioning strategy. Write a book on your field of expertise wherever you want to stake your claim as the expert. As well as positioning you as the expert in your field a book is a great tool to leverage off for publicity and speaking appointments. Just in case you're sitting there thinking oh yeah, that's great I can't be bothered writing a book. Here's how to remove that excuse... A quick and effective strategy to write your book is first create a heading, then map out your table of contents and write your book in bite size pieces one chapter at a time. That's if you want to do it all yourself.
Another effective strategy is to follow those first two steps again by creating your book title and the table of contents and then focus on one chapter at a time and talk into a digital voice recorder. It's easier for most of us to talk than it is to write, very few people are really good writers. So get the topic down into maybe nine chapters and record each chapter as you sit there talking about each topic. Once complete you send your audio book away to get transcribed at one of these websites; rentacoder.com, elance.com or guru.com. When you get the transcription back go through, tidy it up, add an introduction and conclusion, get a designer to design it for you or do it yourself and that's your book. You can turn a book around in as little as 1 week if you want to... I wrote my latest book in a week, using that strategy.
Or if you're really thinking you don't want to do anything you can go to those websites; rentacoder.com, elance.com or guru.com and outsource the whole project to a writer who will write it the whole book for you. - You'd be surprised at some of the big names that use this startegy for their books!
I cover this strategy in more detail in the Business Commandos Inner Circle.
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International award winning business growth expert Aaron Parsons aka 'The Business Commando' has combined his of lifetime business experience, modern business knowledge and training as a Commando in the Australian Special Forces to become a best selling author and millionaire mentor.
Aaron teaches business owners and entrepreneurs a system to Attract More Clients than You can Handle, Break FREE of the Daily Grind and Turbo-Charge Your Profit$
He has coached others with his step-by-step systems to build seven figure businesses and profit growth of 504%. Aaron has trained thousands of entrepreneurs around the world and has been featured regularly in the media, including ABC radio as the go to Fast-Track business profit strategist. He's shared the stage with some of the most successful entrepreneurs on the planet coaching business owners and entrepreneurs with his powerful low-cost 'Hyper-Effective' Marketing strategies.
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